Results-driven growth
Assisting a leader in the blockchain space to grow and support blockchain companies — increasing global awareness and participation in the industry.
Client:
ConsenSysYear:
2017Results-driven growth
Assisting a leader in the blockchain space to grow and support blockchain companies — increasing global awareness and participation in the industry.
Client:
ConsenSysYear:
2017Challenge
ConsenSys had grandiose plans to create infrastructure on which blockchain companies could build and grow. To be successful they needed to make sure everyone knew what they had up their sleeve to provide the requisite funds.
Outcome
ConsenSys became very well known in the blockchain space and was able to raise millions of dollars. The marketing processes we used for ConsenSys stood out so much that other companies ultimately imitated them.
The results
A relationship starting with Proof just running digital ads for ConsenSys snowballed into much more. As a result of working with Proof Systems, ConsenSys grew in size from fewer than 100 employees to over 1,000! ConsenSys being a leader in the blockchain space means they have been able to help companies secure millions of dollars in funding from a variety of sources. Not only that, the strength of the industry grew substantially because of ConsenSys’ role with ether rising in value from $15 to $1,500.
8
Successful product launches
$150m
In fundraising
250k
In community members
12
Full scope branding projects
How we did it
Despite blockchain being a highly regulated space lacking clarity, we were able to achieve results for ConsenSys almost immediately post marketing efforts going live.
Hustle and research - Our approach to marketing is successful in large part because of the extensive up-front research we put in and the deep desire we have to understand the ins and outs of the industry and every regulation that governs it.
Digital marketing - After careful months-long testing on effective ads, we put regulation-compliant ads live on Twitter, Facebook, and Quora to make sure all the right people knew what ConsenSys was planning on achieving.
Email marketing - We intentionally developed leads amassed for ConsenSys by creating appropriately timed newsletters containing information the captivate and inspire participation in the movement.
Social ads
We helped ConsenSys identify what they wanted to get our of their ads and then create ads that met those needs. By connecting them with their target audience through personalized ads - using tested images and text to maximize conversion - they could reach a massive number of people with optimal conversion on each social media platform.
Token Foundry landing page
This site was built for ConsenSys to provide a smooth, interactive, no-nonsense experience for people to purchase vetted tokens safely. We maintained a clean design throughout the site that followed an orange, white, and grey palette, communicating safety and security to everyone. We also helped establish the basis of their brand.
Token Generation Event Go to Market Strategy
Token Generation Marketing Funnel
For ConsenSys token generation events we created a marketing funnel that was optimized at each step - from awareness generation all the way down to the actual purchase of tokens. Once leads were generated the pth that we created for them to follow helped the leads learn about the company in appropriate steps to maximize their value once they are ready to pull the trigger.
