Awareness generation of amazing product
An amazing product with innate virality had no time to waste, so we met their timeline and gave them the boost they needed
Client:
FOAMYear:
2018Awareness generation of amazing product
An amazing product with innate virality had no time to waste, so we met their timeline and gave them the boost they needed.
Client:
FOAMYear:
2018Challenge
FOAM had everything it needed behind its concept of a decentralized GPS system: an amazing product, a great plan for execution, and a great team. There was just one thing that was missing—people needed to know about them
Outcome
As a result of the awareness we were able to generate, FOAM’s decentralized map of the world was able to grow, and they were able to meet valuable partners, influencers, and investors leading them to a successful beta launch.
The results
Working with the CEO, co-founders, and marketing team of FOAM was a pleasure. Proof was able to fill some of the gaps where we had complementary knowledge. With such a great idea and an industry moving at breakneck speed, FOAM needed the right people to know about their product quickly. So that’s what we set off to do—made sure people knew they could build on the decentralized map and helped them connect with others who would accelerate their growth. We also worked to regain FOAM’s first and second rankings status in search results. Within just 2 weeks FOAM was already seeing results—their company and CEO’s name were already taking their spot on the map. To help them conserve capital, we trained and scaled their team so they could run campaigns on their own.
$400k
Advertising campaign
$20m
In revenue
1
Successful launch
4
Digital Marketing mediums
How we did it
When working with a great company our well-developed processes run like clockwork. 3 simple but complex elements led this project to be a success.
Spotlight client’s great work - FOAM had already experienced some organic growth, but organic growth takes time—time that FOAM did not have. We were there to put gasoline on the fire and speed up their growth.
Digital marketing - We intentionally targeted select groups of people with eye-catching, intriguing ads, and content to build the kind of awareness needed for a successful beta launch.
Connect with the right people - We sought to make high quality introductions to industry-leading event promoters and influencers who would lead FOAM to long-term exponential growth.
Custom landing pages
We created custom landing pages for FOAM to optimize the conversion on each ad that we created. By having a custom landing page the copy can match that of the ad and tell a continuous story that targets each audience individually. While we may know a lot, nothing beats A/B testing - so we made sure to go width the clean, mobile-friendly design that saw optimal conversion.
