Blakeley approached Proof Systems to bring their idea for a cryptocurrency educational platform to life. We worked with them to design the optimal way for information to be consumed on their website to keep people engaged and coming back for more.
A key interest of the team behind Blakeley was to use the Blakeley familly crest as inspiration for their company logo. As such, we took the very traditional coat of arms for the Blakeley family and gave it a slick, modernized feel maintaining the three crosses and the chevron insignia.
When designing the Blakeley stationary we thoughtfully applied the logo to both dark and light backgrounds, taking into account font sizes and colors that would be most legible and eye catching.
Similar to the logo we designed for Blakeley, we designed a predominantly grey website with silver tones and contrasting orange features for buttons and images. The contrasting orange guides the user’s eyes where we wanted them and drives them to take desired actions. This design is intended to be fairly simple as the purpose of the site is to house information to be read. Too many design elements would detract from easy reading.