New Zealand company staged for growth
Proving international expansion possible with top quality introductions and proven strategy.
Client:
CentralityYear:
2018New Zealand company staged for growth
Proving international expansion possible with top quality introductions and proven strategy.
Client:
CentralityYear:
2018Proof Systems understands the crypto, blockchain and fintech ecosystem like no other agency does. Combine this with world class programatic marketing, and a kick butt digital design team.. You can’t beat them.
Aaron McDonald– Centrality
Challenge
As a quickly growing accelerator for blockchain and fintech companies, Centrality was able to provide world-class dApp development tools to the companies they worked with—but no one knew of them beyond Oceania and Japan.
Outcome
We amassed a list of over 100k users interested in what Centrality and their companies were doing who could be targeted with launch information as soon as the companies were ready.
The results
While there were instantaneous results, it was the long haul that proved the most fruitful. After a year of working with Centrality we had amassed 100k+ users that we could let loose when the moment was right. By taking the time to assemble this list, the different protocols on Centrality’s technology can now experience successful launches. Now more companies than ever know about Centrality’s technology on which they can build their dApps and can benefit from the knowledge and capital that Centrality can provide.
100k+
Users
30k
Community Growth
100+
Pages of Content
2
Developer Portal Launches
How we did it
Expanding into unknown geographical territories is a hard challenge that most companies don’t manage. We were able to contribute substantially to Centrality’s growth by using our proprietary process.
Industry-specific techniques — Our thorough research in blockchain has allowed us to develop industry-specific digital marketing techniques that are so unique that we own the process. The process successfully garnered interest for Centrality and many other blockchain and fintech companies.
Executive-level introductions — There’s no end to the value of solid introductions. Our many years involved in the growth of fintech and blockchain has amassed us a substantial rolodex that we do not hesitate to break out in the right scenarios—Centrality being no exception.
Drip email campaign
With the hundreds of thousands of email addresses that we helped Centrality amass there was ample reason to gear those people up and stay at the forefront of their mind with a well-designed drip email campaign. The power of drip emails is that the more that are sent, the more people start taking note. Once they do take note, they can be forwarded and and increase exposure even more.
Corporate Website
We worked with the Centrality design team to enhance their brand and corporate messaging. While it was a team effort, much of their branding still laid with the Centrality design team with us helping to flesh out their overall vision. For the language we adopted the “UN-” theme as a way of changing the status quo with edge. Because Centrality’s technology allows developers to build dApps, we suggested a design that mimics hand-drawn mock-ups to insinuate the early stage creation process. All this was brought together on a vibrant blue background.
Developer portal
Centrality`s core purpose is to provide developers with the support they need to be able to build dApps easily so we stepped up to the plate to design their developer protal. We created a portal that is easy to navigate adn find just what you are looking for with international UI/UX incorporated. The result was that developers have all the tools they need to successfully build on Cantrality`s technology.
