Logo CENTRALITY

New Zealand company staged for growth

Proving international expansion possible with top quality introductions and proven strategy.

Client:

Centrality

Year:

2018
Logo CENTRALITY

New Zealand company staged for growth

Proving international expansion possible with top quality introductions and proven strategy.

Client:

Centrality

Year:

2018

Proof Systems understands the crypto, blockchain and fintech ecosystem like no other agency does. Combine this with world class programatic marketing, and a kick butt digital design team.. You can’t beat them.

Avatar Aaron McDonald

Aaron McDonald Centrality

Challenge

As a quickly growing accelerator for blockchain and fintech companies, Centrality was able to provide world-class dApp development tools to the companies they worked with—but no one knew of them beyond Oceania and Japan.

Outcome

We amassed a list of over 100k users interested in what Centrality and their companies were doing who could be targeted with launch information as soon as the companies were ready.

The results

While there were instantaneous results, it was the long haul that proved the most fruitful. After a year of working with Centrality we had amassed 100k+ users that we could let loose when the moment was right. By taking the time to assemble this list, the different protocols on Centrality’s technology can now experience successful launches. Now more companies than ever know about Centrality’s technology on which they can build their dApps and can benefit from the knowledge and capital that Centrality can provide.

100k+

Users


30k

Community Growth


100+

Pages of Content


2

Developer Portal Launches

How we did it

Expanding into unknown geographical territories is a hard challenge that most companies don’t manage. We were able to contribute substantially to Centrality’s growth by using our proprietary process.

Industry-specific techniques — Our thorough research in blockchain has allowed us to develop industry-specific digital marketing techniques that are so unique that we own the process. The process successfully garnered interest for Centrality and many other blockchain and fintech companies.

Executive-level introductions — There’s no end to the value of solid introductions. Our many years involved in the growth of fintech and blockchain has amassed us a substantial rolodex that we do not hesitate to break out in the right scenarios—Centrality being no exception.

Social ads

Success with social ads stemmed from knowing what Centrality wanted to accomplish with the ads. Knowing where they wanted to go was the only of every knowing if they had gotten there. We fine tuned the text and images of ads until they started moving the needle in the right direction. Success!

CENTRALITY Social 1CENTRALITY Social 2
CENTRALITY Social 3CENTRALITY Social 4
CENTRALITY Social 6CENTRALITY Social 7

Drip email campaign

With the hundreds of thousands of email addresses that we helped Centrality amass there was ample reason to gear those people up and stay at the forefront of their mind with a well-designed drip email campaign. The power of drip emails is that the more that are sent, the more people start taking note. Once they do take note, they can be forwarded and and increase exposure even more.

Drip email 1
Drip email 2

Corporate Website

We worked with the Centrality design team to enhance their brand and corporate messaging. While it was a team effort, much of their branding still laid with the Centrality design team with us helping to flesh out their overall vision. For the language we adopted the “UN-” theme as a way of changing the status quo with edge. Because Centrality’s technology allows developers to build dApps, we suggested a design that mimics hand-drawn mock-ups to insinuate the early stage creation process. All this was brought together on a vibrant blue background.

CENTRALITY website

Developer portal

Centrality`s core purpose is to provide developers with the support they need to be able to build dApps easily so we stepped up to the plate to design their developer protal. We created a portal that is easy to navigate adn find just what you are looking for with international UI/UX incorporated. The result was that developers have all the tools they need to successfully build on Cantrality`s technology.

Dev Portal UncentralizedDev Portal Started
Dev Portal Run NodeDev Portal Code LibraryDev Portal Support Center

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