Ground up development of sales and marketing systems
Our work with DARMA Capital was quite extensive. With a goal of building reach and educating people, we started by improving their educational materials, and then moved on to various ad campaigns and email marketing, to finally track and engage leads that were coming in.
Client:
DARMA CapitalYear:
2019Ground up development of sales and marketing systems
Our work with DARMA Capital was quite extensive. With a goal of building reach and educating people, we started by improving their educational materials, and then moved on to various ad campaigns and email marketing, to finally track and engage leads that were coming in.
Client:
DARMA CapitalYear:
2019Website
While some of the brand was in place when we started working with DARMA, we’ve edited and refined the brand for function over form. As risk management advisors in a field with a high level of uncertainty, DARMA needed a certain level of professionalism. First, we chose to go with blue as a main color to communicate trust and run parallel with the blue frequently associated with the financial industry. With the nature scene banners on every page, we chose the contrasting color green to enhance readability and draw attention to key action points.
DARMA Decks
DARMA’s decks were designed to educate investors and demonstrate DARMA’s knowledge & the credibility of their investment funds. The entirety of the content within was laid out with the reader in mind, providing them the information that would facilitate their conversion in a easy-to-read format that appealed to busy people like themselves.
Drip Emails
Maintaining a mailing list allows for regular communication with people who have demonstrated interest in a company. We helped DARMA craft emails to drip slowly to these people, over time, allowing the company to educate their audience while staying top of mind and developing an ongoing relationship.
