Online Genius Logo Main
Branding and website

Online Geniuses

Online Geniuses is a free SEO & Digital Marketing Community. OG members participate in real-time Slack chats with industry experts from across the globe: VPs, CMOs, freelancers, consultants and agency owners from every niche in the digital marketing ecosystem. We designed their website to reflect the cohesiveness of their community.


Online Geniuses



Logo & Stationary

Our design for the Online Geniuses logo originated from a need for simplicity & an emphasis on the O & G as their community is often called “OG.” We wanted to keep the font simple, professional, and fun (much like the OG community). We also wanted to keep their original colors without looking too playful.

Preview Logo Main
Preview Logo White
Preview Logo White Blue
Preview Logo Black
Preview Logo White
Preview Logo Text Blue
Preview Logo Text White
Preview Logo Text Black

Illustrations collection

The old Online Geniuses site was laden with stock photos (boring, generic, meh). We wanted to look professional and not to playful so illustrating people doing things associated with community and marketing was the best path forward. We decided to keep blue as the emphasis on the illustrations to represent the trust and bond of the community.

Website design

Not only did we add illustrations to the website, we added new & fun colors. Pink helped move the look and feel to being more gender neutral. The inclusion of orange allowed us to look more fun and exciting. We moved the curved and angles of buttons to be more noticeable and worked on the UI to increase conversion. Online Geniuses reported a 400% conversion improvement after our implementations (in the first week alone).

Online Geniuses WebsiteOnline Geniuses Website Landing

Social media

We created a cohesive aesthetic for Online Genius’s social media. We wanted the design to be both clean and eye catching. We decided to do illustrations that are both digital, clean, and fun. We utilized bold fonts for eye catching purposes, and we used the blue in a whiteboard look and feel to represent the education that goes on in the Online Geniuses community.

Online Geniuses Social Preview
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Next projects

Onix Capital

Branding, web-design


Branding, web design

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