Branding and website
Online Geniuses is a free SEO & Digital Marketing Community. OG members participate in real-time Slack chats with industry experts from across the globe: VPs, CMOs, freelancers, consultants and agency owners from every niche in the digital marketing ecosystem. We designed their website to reflect the cohesiveness of their community.
Logo & Stationary
Our design for the Online Geniuses logo originated from a need for simplicity & an emphasis on the O & G as their community is often called “OG.” We wanted to keep the font simple, professional, and fun (much like the OG community). We also wanted to keep their original colors without looking too playful.
The old Online Geniuses site was laden with stock photos (boring, generic, meh). We wanted to look professional and not to playful so illustrating people doing things associated with community and marketing was the best path forward. We decided to keep blue as the emphasis on the illustrations to represent the trust and bond of the community.
Not only did we add illustrations to the website, we added new & fun colors. Pink helped move the look and feel to being more gender neutral. The inclusion of orange allowed us to look more fun and exciting. We moved the curved and angles of buttons to be more noticeable and worked on the UI to increase conversion. Online Geniuses reported a 400% conversion improvement after our implementations (in the first week alone).
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